What is the Virtual River?

nvoc The Virtual River is an inspiring and visionary movement that aims to create a new water source in America - a Virtual River - through conservation.

THE ISSUES: Water shortages – sometimes temporary, too often chronic -- are occurring in many regions of the United States, however - because the cost of water is still low and supply is seemingly endless - water is relatively invisible.  Particularly in urban areas, we tend to use water without knowing its origin or final destination; its actual scarcity and true value remain obscure. 

drought2AWARENESS:  Giving Voice to the US Water Crisis  By unifying disjointed efforts, collaborating with unobvious partners, and launching unique initiatives the Virtual River is reaching diverse audiences through the following:

  • Collaboration with community groups:
  • Films and Books:
  • Unique Video Ads
  • Social Media and Mobile Apps
  • Video Gaming Industry

ACTION - What Can You Do  - The Virtual River is currently developing an online tracking tool that will allow you to see your water savings .  But you don't have to wait.  You can add water to the Virtual River now:

TRACKING:  The Virtual River and Real World Change  Just as healthy rivers require the interaction of a many organisms working together, so the Virtual River depends on the collaboration of multiple sectors -- business, government, nonprofits and the wider public – to ensure its success. By connecting the dots between technical solutions, behavioral changes, implementation, and results, the Virtual River combines the efforts of many stakeholders to support the water conservation movement.  Each year with your action, contributions and support, the virtual river will grow  

 

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